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Marketing
This handbook page details processes specific to working with and within the Marketing department.
What we do
The Marketing department is directly responsible for growing awareness of Fleet and nurturing the community through participation in events, conversations, and other programs.
Team
| Role | Contributor(s) |
|---|---|
| CEO (Head of Marketing) | Mike McNeil (@mikermcneil) |
| Head of Demand Generation | You? (@TODO) |
| Field Marketer | Drew Baker (@drewbakerfdm) |
| Community Advocate | JD Strong (@spokanemac) |
Contact us
- To make a request of this department, create an issue and a team member will get back to you within one business day.
- Any Fleet team member can view the kanban board for this department, including pending tasks in the active sprint and the status of new requests.
- Please use issue comments and GitHub mentions to communicate about your request, including follow-ups. If you mention a team member in a GitHub comment, you will get a reply within one business day.
- If urgent, mention a marketing team member in the #g-marketing Slack channel:
- For all urgent questions related to events, video, or social media, mention the Field Marketer.
- For all urgent questions related to articles or the Fleet community, mention the Community Advocate.
Programs
Fleet's community programs are rooted in several areas; created to nurture communication between all current and future Fleet users through events, social media, conversation-starting, ads, video, articles, product-marketing, brand, and press.
Events
TODO
Social media
Fleet's largest asset is our user community, the people actually using Fleet. Public conversations on social media create valuable opportunities for contributors to answer technical questions and collect feedback.
Fleet does not self-promote. (Great brands are magnanimous.)
Fleet team members participate in these communities:
- osquery Slack (
#fleetchannel) - MacAdmins Slack (
#fleetchannel) - osquery discussions on LinkedIn
- osquery discussions on Twitter
- reddit.com/r/sysadmins
- reddit.com/r/SysAdminBlogs
- r/sysadmin Discord
Here are some topics for social media posts:
- Fleet the product
- Internal progress
- Highlighting community contributions
- Highlighting Fleet and osquery accomplishments
- Industry news about osquery
- Industry news about device management
- Upcoming events, interviews, and podcasts
Conversation-starting
TODO
Ads
TODO
Video
TODO
Articles
Everyone is empowered to suggest article ideas and submit drafts. Reach out to a team member in #help-content-calendar for questions and updates related to articles.
Product marketing
Fleet's CEO is the directly responsible individual (DRI) for Fleet's product marketing and strategy.
Brand
Fleet's CEO is the directly responsible individual (DRI) for Fleet's brand marketing and strategy.
Press
From time to time, Fleet is in the news. Here are a few examples:
- Computer World: Fleet announces open-source, cross-platform MDM solution
- 9to5Mac: Apple @ Work Podcast: Fleet announces open-source, cross-platform device management platform
- Open Source For U: Fleet Unveils The First Ever Open Source, Cross-Platform Device Management Platform
- Tech Switch: Fleet announces open-source, cross-platform MDM solution
- TechCrunch: Fleet nabs $20M to enable enterprises to manage their devices
Responsibilities
Do some responsibility
TODO