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Philosophical stuff in marketing page (#13694)
Co-authored-by: Mike McNeil <mikermcneil@users.noreply.github.com>
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This handbook page details processes specific to working [with](#contact-us) and [within](#responsibilities) the Marketing department.
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## What we do
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TODO: the goal of the team
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The Marketing department is directly responsible for growing awareness of Fleet and nurturing the community through participation in events, conversations, and other [programs](https://fleetdm.com/handbook/marketing#programs).
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## Team
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| Role | Contributor(s)
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|:------------------------------------------------|:----------------------------------------------------------------------|
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| Head of Marketing | [Mike McNeil](https://www.linkedin.com/in/mikermcneil) _([@mikermcneil](https://github.com/mikermcneil))_
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| CEO (Head of Marketing) | [Mike McNeil](https://www.linkedin.com/in/mikermcneil) _([@mikermcneil](https://github.com/mikermcneil))_
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| Head of Demand Generation | [You?](https://fleetdm.com/handbook/company#open-positions) _([@TODO](https://github.com/TODO))_
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| Field Marketer | [Drew Baker](https://www.linkedin.com/in/andrew-baker-51547179/) _([@drewbakerfdm](https://github.com/drewbakerfdm))_
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| Community Advocate | [JD Strong](https://www.linkedin.com/in/jackdaniyelstrong/) _([@spokanemac](https://github.com/spokanemac/spokanemac))_
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@ -17,14 +17,67 @@ TODO: the goal of the team
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- To make a request of this department, [create an issue](https://github.com/fleetdm/confidential/issues/new?assignees=&labels=%23g-marketing&projects=&template=custom-request.md&title=Request%3A+_______________________) and a team member will get back to you within one business day.
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- Any Fleet team member can [view the kanban board](https://app.zenhub.com/workspaces/g-marketing-64e6c8e2d35c7f001a457b7f/board) for this department, including pending tasks in the active sprint and the status of new requests.
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- Please use issue comments and GitHub mentions to communicate about your request, including follow-ups. If you mention a team member in a GitHub comment, you will get a reply within one business day.
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- If urgent, mention a marketing [team member](#team) in the
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[#g-marketing](https://fleetdm.slack.com/archives/C01ALP02RB5) Slack channel:
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- If urgent, mention a marketing [team member](#team) in the [#g-marketing](https://fleetdm.slack.com/archives/C01ALP02RB5) Slack channel:
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- For all urgent questions related to events, video, or social media, mention the Field Marketer.
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- For all urgent questions related to articles or the Fleet community, mention the Community Advocate.
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## Something philosophical
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TODO (maybe)
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## Programs
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Fleet's community programs are rooted in several areas; created to nurture communication between all current and future Fleet users through [events](#events), [social media](#social-media), [conversation-starting](#conversation-starting), [ads](#ads), [video](#video), [articles](#articles), [product-marketing](#product-marketing), [brand](#brand), and [press](#press).
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### Events
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TODO
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### Social media
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Fleet's largest asset is our user community, the people actually using Fleet. Public conversations on social media create valuable opportunities for contributors to answer technical questions and collect feedback.
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Fleet [does not self-promote](https://www.audible.com/pd/The-Impact-Equation-Audiobook/B00AR1VFBU). (Great brands are [magnanimous](https://en.wikipedia.org/wiki/Magnanimity).)
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Fleet team members participate in these communities:
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- [osquery Slack](https://join.slack.com/t/osquery/shared_invite/zt-h29zm0gk-s2DBtGUTW4CFel0f0IjTEw) (`#fleet` channel)
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- [MacAdmins Slack](https://www.macadmins.org/) (`#fleet` channel)
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- [osquery discussions on LinkedIn](https://www.linkedin.com/search/results/all/?keywords=osquery)
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- [osquery discussions on Twitter](https://twitter.com/search?q=osquery&src=typed_query)
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- [reddit.com/r/sysadmins](https://www.reddit.com/r/sysadmin/)
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- [reddit.com/r/SysAdminBlogs](https://www.reddit.com/r/SysAdminBlogs/)
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- [r/sysadmin Discord](https://discord.gg/sysadmin)
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Here are some topics for social media posts:
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- Fleet the product
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- Internal progress
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- Highlighting [community contributions](https://fleetdm.com/handbook/community#community-contributions-pull-requests)
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- Highlighting Fleet and osquery accomplishments
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- Industry news about osquery
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- Industry news about device management
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- Upcoming events, interviews, and podcasts
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### Conversation-starting
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TODO
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### Ads
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TODO
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### Video
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TODO
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### Articles
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Everyone is empowered to suggest article ideas and submit drafts. Reach out to a [team member](#team) in [#help-content-calendar](https://fleetdm.slack.com/archives/C03PH3BBVSM) for questions and updates related to articles.
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### Product marketing
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Fleet's CEO is the directly responsible individual (DRI) for [Fleet's product marketing and strategy](https://fleetdm.com/handbook/company/communications#strategy).
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### Brand
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Fleet's CEO is the directly responsible individual (DRI) for [Fleet's brand marketing and strategy](https://fleetdm.com/handbook/company/communications#strategy).
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### Press
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From time to time, Fleet is in the news. Here are a few examples:
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- Computer World: [Fleet announces open-source, cross-platform MDM solution](https://www.computerworld.com/article/3692916/fleet-announces-open-source-cross-platform-mdm-solution.html)
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- 9to5Mac: [Apple @ Work Podcast: Fleet announces open-source, cross-platform device management platform](https://9to5mac.com/2023/04/11/fleet-announces-open-source-cross-platform-device-management-platform/)
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- Open Source For U: [Fleet Unveils The First Ever Open Source, Cross-Platform Device Management Platform](https://www.opensourceforu.com/2023/04/fleet-unveils-the-first-ever-open-source-cross-platform-device-management-platform/)
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- Tech Switch: [Fleet announces open-source, cross-platform MDM solution](https://techswitchcf.com/fleet-announces-open-source-cross-platform-mdm-solution/)
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- TechCrunch: [Fleet nabs $20M to enable enterprises to manage their devices](https://techcrunch.com/2022/04/28/fleet-nabs-20m-to-enable-enterprises-to-manage-their-devices)
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## Responsibilities
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@ -32,19 +85,10 @@ TODO (maybe)
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TODO
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## Rituals
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<rituals :rituals="rituals['handbook/marketing/marketing.rituals.yml']"></rituals>
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<meta name="maintainedBy" value="mikermcneil">
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<meta name="title" value="🫧 Marketing">
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<!-- TODO: Slightly later, in another PR, finish processing this: https://gist.github.com/mikermcneil/d8ffd8849a5e9da722448c9712b1e9c0 -->
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