Update README.md (#153)

* Update README.md

* Edit link to osquery directory

* Update README.md

* Update README.md

Co-authored-by: noahtalerman <47070608+noahtalerman@users.noreply.github.com>

README.md

@@ -1,75 +1,81 @@
-# Fleet [![CircleCI](https://circleci.com/gh/fleetdm/fleet/tree/master.svg?style=svg)](https://circleci.com/gh/fleetdm/fleet/tree/master) [![Go Report Card](https://goreportcard.com/badge/github.com/fleetdm/fleet)](https://goreportcard.com/report/github.com/fleetdm/fleet)
+<h1><img width="200" alt="Fleet logo, landscape, dark text, transparent background" src="https://user-images.githubusercontent.com/618009/103300491-9197e280-49c4-11eb-8677-6b41027be800.png"></h1>
+
+#### [Website](https://fleetdm.com/)  &nbsp;  [News](http://twitter.com/fleetctl) &nbsp; [Report a bug](https://github.com/fleetdm/fleet/issues/new)
+
+[![CircleCI](https://circleci.com/gh/fleetdm/fleet/tree/master.svg?style=svg)](https://circleci.com/gh/fleetdm/fleet/tree/master) &nbsp; [![Go Report Card](https://goreportcard.com/badge/github.com/fleetdm/fleet)](https://goreportcard.com/report/github.com/fleetdm/fleet) &nbsp; [![Twitter Follow](https://img.shields.io/twitter/follow/fleetctl.svg?style=social&maxAge=3600)](https://twitter.com/fleetctl)
 
 Fleet is the most widely used open source osquery manager.  Deploying osquery with Fleet enables programmable live queries, streaming logs, and effective management of osquery across 50,000+ servers, containers, and laptops.  It's especially useful for talking to multiple devices at the same time.
 
-![banner-fleet-cloud-city](https://user-images.githubusercontent.com/618009/98254443-eaf21100-1f41-11eb-9e2c-63a0545601f3.jpg)
 
-:tada: Announcing the transition of Fleet to a new independent entity :tada:
+## Try Fleet
 
-Please check out [the blog post](https://medium.com/fleetdm/a-new-fleet-d4096c7de978) to understand what is happening with Fleet and our commitment to improving the product.  To upgrade from Fleet ≤3.2.0, just grab the latest release from this repository (it'll work out of the box).
+#### With [Node.js installed](https://nodejs.org/en/download/):
-
+```bash
-## Preview Fleet
+# Get the Fleet command-line tool
-
-#### Get the latest release of the fleetctl CLI tool
-
-With [node installed](https://nodejs.org/en/download/):
-```
 npm install -g fleetctl
 ```
 
-#### Set up a preview deployment of the Fleet server
+#### With [Docker installed](https://docs.docker.com/get-docker/):
-
+```bash
-With [docker installed](https://docs.docker.com/get-docker/):
+# Run a local demo of the Fleet server
-```
 fleetctl preview
 ```
 
-Preview Fleet at https://localhost:8412.
+A local copy of the Fleet server is now running at https://localhost:8412.
 
-#### Add containerized hosts to your preview deployment
+#### Adding hosts
-The [`osquery`](./osquery) directory contains a `docker-compose.yml` and
-additional configuration files to start containerized osquery agents. To start
-osquery, first retrieve the "Enroll Secret" from Fleet (by clicking the "Add New
-Host") button in the Fleet dashboard.
 
-With your "Enroll Secret" copied:
+Now that you've finished setting up Fleet, you will want to enroll a server, container, or laptop so you have something to run queries against.
-``` shell
-cd fleet-preview/osquery
-ENROLL_SECRET=<copy from fleet> docker-compose up
-```
-Refresh the page to see the containerized hosts populate the Fleet dashboard.
 
-## Query editor
+> Fleet comes with simulated hosts you can use for demo purposes.  <!-- TODO: simplify this step -->
+>
+> First, finish setting up Fleet in the browser and retrieve your "Enroll Secret" by clicking the "Add New Host" button in the Fleet dashboard.
+> 
+> Then after cloning this repository, `cd` into the [`osquery/`](./tools/osquery) directory:
+> ```shell
+> cd osquery/
+> ```
+>
+> This directory contains configuration that can start up Docker containers running osquery agents.  To start them up:
+> ```shell
+> ENROLL_SECRET=<paste your enroll secret here> docker-compose up
+> ```
+>
+> Now navigate back to https://localhost:8412 or refresh to see your new hosts in Fleet!
 
-<img alt="Screenshot of query editor" src="https://user-images.githubusercontent.com/618009/101847266-769a2700-3b18-11eb-9109-7f1320ed5c45.png"/>
+#### Your first query
 
+Ready to run your first query?  Target some of your sample hosts and try it out:
+<img width="500" alt="Screenshot of query editor" src="https://user-images.githubusercontent.com/618009/101847266-769a2700-3b18-11eb-9109-7f1320ed5c45.png"/>
 
-<!-- todo: update other screenshots
+## Team
-**Fleet Dashboard**
-![Screenshot of dashboard](./assets/images/dashboard-screenshot.png)
 
-**Live Queries**
+Fleet is [independently backed](https://linkedin.com/company/fleetdm) and actively maintained with the help of many amazing [contributors](https://github.com/fleetdm/fleet/graphs/contributors).
-![Screenshot of live query interface](./assets/images/query-screenshot.png)
+
+> **:tada: Announcing the transition of Fleet to a new independent entity :tada:**
+> 
+> Please check out [the blog post](https://medium.com/fleetdm/a-new-fleet-d4096c7de978) to understand what is happening with Fleet and our commitment to improving the product.  To upgrade from Fleet ≤3.2.0, just grab the latest release from this repository (it'll work out of the box).
 
-**Scheduled Query/Pack Editor**
-![Screenshot of pack editor](./assets/images/pack-screenshot.png)
--->
 ## Documentation
 
 Documentation for Fleet can be found [here on GitHub](./docs/README.md).
 
+<!-- TODO: "#### Contributing" as one-liner with link to best jumping off point in docs -->
+<!-- TODO: "#### Production deployment" as one-liner with link to best jumping off point in docs -->
+
 ## Community
 
 #### Chat
 
 Please join us in the #fleet channel on [osquery Slack](https://osquery.slack.com/join/shared_invite/zt-h29zm0gk-s2DBtGUTW4CFel0f0IjTEw#/).
 
-#### Community Projects
+#### Community projects
 
 Below are some projects created by Fleet community members. Please submit a pull request if you'd like your project featured.
 
-- [Kolide](https://kolide.com) is a cloud-hosted, user-driven security SaaS application.  To be clear: Kolide ≠ Fleet.  Kolide is well-executed, a great commercial tool, and they offer a 30-day free trial.
+- [Kolide Cloud ("K2")](https://kolide.com) is a cloud-hosted, user-driven security SaaS application.  To be clear: Kolide ≠ Fleet.
 - [davidrecordon/terraform-aws-kolide-fleet](https://github.com/davidrecordon/terraform-aws-kolide-fleet) - Deploy Fleet into AWS using Terraform.
 - [deeso/fleet-deployment](https://github.com/deeso/fleet-deployment) - Install Fleet on a Ubuntu box.
 - [gjyoung1974/kolide-fleet-chart](https://github.com/gjyoung1974/kolide-fleet-chart) - Kubernetes Helm chart for deploying Fleet.
 
+<a href="https://fleetdm.com"><img alt="Banner featuring a futuristic cloud city with the Fleet logo" src="https://user-images.githubusercontent.com/618009/98254443-eaf21100-1f41-11eb-9e2c-63a0545601f3.jpg"/></a>