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Open source vs. open core (#6097)

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Input as per: 
- https://github.com/fleetdm/confidential/issues/128
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handbook/brand.md
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@ -223,6 +223,15 @@ or
- _**O**squery and Fleet provide structured, convenient access to information about your devices._
### Open source vs. open core
When deciding whether to describe Fleet as open source or open core, define who you are talking to first. e.g.:
- If talking to users, use **"open source."**
- If talking to enterprise customers or media outlets, e.g., Hacker News, use **"open core."**
> For simplicity and to avoid conflicts with other uses of the word "core" (such as "core product" or "core team"), Fleet is always described as simply **"open source"** in all writing and verbal communication. In specific situations, e.g., discussing the distinction between various kinds of open source, it can be appropriate to mention **"open core"** to clarify your meaning. If ever in doubt, go with "open source."
## Brand resources
To download official Fleet logos, product screenshots, and wallpapers, head over to our [brand resources](https://fleetdm.com/logos) page.