diff --git a/website/assets/images/icon_schedule-demo-26x24@2x.png b/website/assets/images/icon_schedule-demo-26x24@2x.png
deleted file mode 100644
index 60f6f7d08..000000000
Binary files a/website/assets/images/icon_schedule-demo-26x24@2x.png and /dev/null differ
diff --git a/website/views/layouts/layout-landing.ejs b/website/views/layouts/layout-landing.ejs
index 2bd3168c1..4debb8ac3 100644
--- a/website/views/layouts/layout-landing.ejs
+++ b/website/views/layouts/layout-landing.ejs
@@ -107,7 +107,7 @@
             <img alt="Fleet logo" src="/images/logo-blue-162x92@2x.png" style="height: 92px; width: 162px;"/>
           </a>
           <div class="d-sm-flex d-none flex-row align-items-center">
-            <a style="padding: 4px 16px; line-height: 24px; color: #000; font-weight: 700; text-decoration: none;" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=landing+demo+topnav">Schedule a demo</a>
+            <a style="padding: 4px 16px; line-height: 24px; color: #000; font-weight: 700; text-decoration: none;" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=landing+demo+topnav">Talk to an expert</a>
             <a style="padding: 4px 16px; line-height: 24px; color: #FFFFFF" class="btn btn-sm btn-primary d-flex" href="/try-fleet/register?tryitnow" >Try it out</a>
           </div>
         </div>
diff --git a/website/views/pages/articles/basic-article.ejs b/website/views/pages/articles/basic-article.ejs
index d5925f549..2d2acc8f9 100644
--- a/website/views/pages/articles/basic-article.ejs
+++ b/website/views/pages/articles/basic-article.ejs
@@ -26,8 +26,7 @@
           Join <span purpose="large-button-text">&nbsp;the&nbsp;</span> Fleet <span purpose="large-button-text">&nbsp;community&nbsp;</span>on Slack
         </a>
         <a href="https://calendly.com/fleetdm/demo?utm_source=article+demo+top" target="_blank" class="d-flex flex-fill btn btn-md btn-outline-secondary justify-content-center align-items-center mt-3 mt-md-0  mr-0" purpose="next-steps-button">
-          <img class="pr-3" alt="Schedule demo" src="/images/icon_schedule-demo-26x24@2x.png"/>
-          Schedule a demo
+          Talk to an expert
         </a>
       </div>
     </div>
diff --git a/website/views/pages/customers/new-license.ejs b/website/views/pages/customers/new-license.ejs
index 6b5e6db4a..25440de9d 100644
--- a/website/views/pages/customers/new-license.ejs
+++ b/website/views/pages/customers/new-license.ejs
@@ -34,7 +34,7 @@
             </div>
             <div  :class="[showBillingForm ? 'pt-2' : '' ]" v-if="!showBillingForm">
               <ajax-button style="height: 40px;" purpose="submit-button" spinner="true" type="submit" :syncing="syncing" class="btn btn-block btn-lg btn-info" v-if="!numberOfHostsQuoted">Continue</ajax-button>
-              <ajax-button style="height: 40px;" spinner="true" purpose="submit-button" :syncing="syncing" class="btn btn-block btn-lg btn-info" @click="clickScheduleDemo" v-if=" showQuotedPrice && numberOfHostsQuoted > 100">Schedule a demo</ajax-button>
+              <ajax-button style="height: 40px;" spinner="true" purpose="submit-button" :syncing="syncing" class="btn btn-block btn-lg btn-info" @click="clickScheduleDemo" v-if=" showQuotedPrice && numberOfHostsQuoted > 100">Talk to an expert</ajax-button>
               <ajax-button style="height: 40px;" spinner="true" purpose="submit-button" :syncing="syncing" class="btn btn-block btn-lg btn-info" v-if="showQuotedPrice && numberOfHostsQuoted <= 100">Continue</ajax-button>
             </div>
           </ajax-form>
diff --git a/website/views/pages/get-started.ejs b/website/views/pages/get-started.ejs
index c10b4121a..7afce4004 100644
--- a/website/views/pages/get-started.ejs
+++ b/website/views/pages/get-started.ejs
@@ -66,8 +66,7 @@
         </a>
         <a href="https://calendly.com/fleetdm/demo?utm_source=get+started+demo" target="_blank"
           class="d-flex flex-fill btn btn-md btn-outline-secondary justify-content-center align-items-center mt-3 mt-md-0 mr-0">
-          <img style="height: 24px;" class="pr-3 d-inline" alt="Schedule demo" src="/images/icon_schedule-demo-26x24@2x.png" />
-          Schedule a demo
+          Talk to an expert
         </a>
       </div>
     </div>
diff --git a/website/views/pages/landing.ejs b/website/views/pages/landing.ejs
index 7e2347925..b996d8d24 100644
--- a/website/views/pages/landing.ejs
+++ b/website/views/pages/landing.ejs
@@ -9,7 +9,7 @@
           <div class="flex-row row justify-content-around mx-md-0 mx-4 pt-2">
             <a href="/try-fleet/register?tryitnow" class="btn btn-primary col-md-6 col-12">Try it out</a>
             <a purpose="demo-btn-white" style="color:#F9FAFC;" class="btn col-md-6 col-12" href="https://calendly.com/fleetdm/demo?utm_source=landing+demo+banner" target="_blank">
-              Schedule a demo
+              Talk to an expert
             </a>
           </div>
         </div>
@@ -174,7 +174,7 @@
       <div style="padding-top: 80px;" class="btn-toolbar justify-content-center px-sm-0 pb-5 mb-md-5">
         <a style="max-width: 220px" class="btn btn-block btn-md btn-primary mx-4" href="/try-fleet/register?tryitnow">Try it out</a>
         <a style="max-width: 220px" purpose="demo-btn" class="btn btn-white pl-0 m-0" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=landing+demo+middle">
-          Schedule a demo
+          Talk to an expert
         </a>
       </div>
     </div>
@@ -265,7 +265,7 @@
         <p class="px-4">Teams use osquery with Fleet every day to stay secure and compliant.</p>
         <div class="btn-toolbar justify-content-center px-5 px-sm-0 pt-3 pb-5 mb-md-5">
           <a style="max-width: 220px" class="btn btn-block btn-md btn-primary mx-4" href="/try-fleet/register?tryitnow">Try it out</a>
-          <a style="max-width: 220px" purpose="demo-btn" class="btn btn-block btn-lg btn-white pl-0 m-0" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=landing+demo+bottom">Schedule a demo</a>
+          <a style="max-width: 220px" purpose="demo-btn" class="btn btn-block btn-lg btn-white pl-0 m-0" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=landing+demo+bottom">Talk to an expert</a>
         </div>
       </div>
     </div>
diff --git a/website/views/pages/platform.ejs b/website/views/pages/platform.ejs
index cd090fac3..c12bfd5a1 100644
--- a/website/views/pages/platform.ejs
+++ b/website/views/pages/platform.ejs
@@ -9,7 +9,7 @@
           <p>Fleet lets you harness the power of osquery to stream accurate, real-time data from all your endpoints. No matter how many you have.</p>
           <div class="flex-row row justify-content-around mx-md-0 mx-4 pt-2">
             <a href="/try-fleet/register?tryitnow" class="btn btn-primary col-md-6 col-12">Try it out</a>
-            <a style="color:#F9FAFC;" href="https://calendly.com/fleetdm/demo?utm_source=platform+demo" target="_blank" class="btn col-md-6 col-12">Schedule a demo <img class="d-inline" alt="A small white arrow pointing to the right" src="/images/platform/icon-right-arrow-white-16x16@2x.png"></a>
+            <a style="color:#F9FAFC;" href="https://calendly.com/fleetdm/demo?utm_source=platform+demo" target="_blank" class="btn col-md-6 col-12">Talk to an expert <img class="d-inline" alt="A small white arrow pointing to the right" src="/images/platform/icon-right-arrow-white-16x16@2x.png"></a>
           </div>
         </div>
         <div class="col-xl-6 col-lg-4 col-12 flex-column pl-lg-3 px-0 px-sm-auto" purpose="platform-banner-hero">
diff --git a/website/views/pages/pricing.ejs b/website/views/pages/pricing.ejs
index 66e0ff581..74aeea2b5 100644
--- a/website/views/pages/pricing.ejs
+++ b/website/views/pages/pricing.ejs
@@ -1283,7 +1283,7 @@
             purpose="animated-arrow-button"
             target="_blank"
             href="https://calendly.com/fleetdm/demo?utm_source=pricing+demo"
-            >Schedule a demo
+            >Talk to an expert
           </a>
         </div>
       </section>
diff --git a/website/views/pages/reports/state-of-device-management.ejs b/website/views/pages/reports/state-of-device-management.ejs
index df9f15a9f..d74278ab9 100644
--- a/website/views/pages/reports/state-of-device-management.ejs
+++ b/website/views/pages/reports/state-of-device-management.ejs
@@ -332,7 +332,7 @@
         </div>
         <div purpose="cta-btns" class="mx-auto d-flex flex-sm-row flex-column justify-content-center">
           <a purpose="get-started-btn" class="d-sm-flex align-items-center justify-content-center btn btn-primary mx-auto mr-sm-4 ml-sm-0" href="/try-fleet/register?tryitnow&utm_content=try">Get started</a>
-          <a purpose="animated-arrow-btn-red" style="max-width: 220px;" class="btn btn-lg btn-white mr-2 pl-0 mx-auto mx-sm-0 mt-2 mt-sm-0" target="_blank" href="https://calendly.com/fleetdm/demo/?utm_source=report&utm_medium=web&utm_campaign=sodm&utm_content=try">Schedule a demo
+          <a purpose="animated-arrow-btn-red" style="max-width: 220px;" class="btn btn-lg btn-white mr-2 pl-0 mx-auto mx-sm-0 mt-2 mt-sm-0" target="_blank" href="https://calendly.com/fleetdm/demo/?utm_source=report&utm_medium=web&utm_campaign=sodm&utm_content=try">Talk to an expert
           </a>
         </div>
       </div>
@@ -544,7 +544,7 @@
             </div>
             <div purpose="cta-btns" class="mx-auto d-flex flex-sm-row flex-column justify-content-center">
               <a purpose="get-started-btn" class="d-sm-flex align-items-center justify-content-center btn btn-primary mx-auto mr-sm-4 ml-sm-0" href="/try-fleet/register?tryitnow&utm_content=secure">Try Fleet</a>
-              <a purpose="animated-arrow-btn-red" style="max-width: 220px;" class="btn btn-lg mr-2 pl-0 mx-auto mx-sm-0 mt-2 mt-sm-0" target="_blank" href="https://calendly.com/fleetdm/demo/?utm_source=report&utm_medium=web&utm_campaign=sodm&utm_content=secure">Schedule a demo
+              <a purpose="animated-arrow-btn-red" style="max-width: 220px;" class="btn btn-lg mr-2 pl-0 mx-auto mx-sm-0 mt-2 mt-sm-0" target="_blank" href="https://calendly.com/fleetdm/demo/?utm_source=report&utm_medium=web&utm_campaign=sodm&utm_content=secure">Talk to an expert
               </a>
             </div>
           </div>
diff --git a/website/views/pages/sales-one-pager.ejs b/website/views/pages/sales-one-pager.ejs
index 4e30a7fa0..247a5c023 100644
--- a/website/views/pages/sales-one-pager.ejs
+++ b/website/views/pages/sales-one-pager.ejs
@@ -8,7 +8,7 @@
           <h4>Any operating system, deployed anywhere.</h4>
           <div purpose="cta-buttons" style="max-width: 500px;" class="flex-row row mx-md-0 mx-4 pt-2">
             <a href="/try-fleet/register?tryitnow" class="btn btn-primary col-md-6 col-12">Try it out</a>
-            <a purpose="demo-btn" style="color: #F9FAFC; max-width: 220px;" href="https://calendly.com/fleetdm/demo?utm_source=overview+demo+top" target="_blank" class="btn col-md-6 col-12 mx-auto">Schedule a demo</a>
+            <a purpose="demo-btn" style="color: #F9FAFC; max-width: 220px;" href="https://calendly.com/fleetdm/demo?utm_source=overview+demo+top" target="_blank" class="btn col-md-6 col-12 mx-auto">Talk to an expert</a>
           </div>
         </div>
         <div class="d-none d-lg-block px-0 px-sm-auto" purpose="banner-hero">
@@ -116,7 +116,7 @@
     <div class="container pt-0" purpose="content">
       <div style="padding-bottom: 80px; max-width: 500px;" class="flex-md-row flex-column row justify-content-center align-items-center mx-auto">
         <a href="/try-fleet/register?tryitnow" class="btn btn-primary btn-block col-md-6 col-12">Try it out</a>
-        <a purpose="demo-btn" style="color:#000; max-width: 220px;" href="https://calendly.com/fleetdm/demo?utm_source=overview+demo+mid" target="_blank" class="btn col-md-6 col-12">Schedule a demo</a>
+        <a purpose="demo-btn" style="color:#000; max-width: 220px;" href="https://calendly.com/fleetdm/demo?utm_source=overview+demo+mid" target="_blank" class="btn col-md-6 col-12">Talk to an expert</a>
       </div>
     </div>
   </div>
@@ -180,7 +180,7 @@
       </div>
       <div purpose="cta-buttons" class="mx-auto d-flex flex-sm-row flex-column justify-content-center">
         <a style="max-width: 220px;" class="text-white mr-sm-4 ml-sm-0 d-sm-flex align-items-center justify-content-center btn btn-block btn-primary mx-auto" href="/try-fleet/register?tryitnow">Get started</a>
-        <a purpose="demo-btn" style="max-width: 220px;" class="btn btn-lg text-white btn-white mr-2 pl-0 mx-auto mx-sm-0 mt-2 mt-sm-0" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=overview+demo+bottom">Schedule a demo</a>
+        <a purpose="demo-btn" style="max-width: 220px;" class="btn btn-lg text-white btn-white mr-2 pl-0 mx-auto mx-sm-0 mt-2 mt-sm-0" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=overview+demo+bottom">Talk to an expert</a>
       </div>
     </div>
   </div>