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Added Section on Optimizing Conversions (#4822)

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* Added Section on Optimizing Conversions

This PR is related to this issue- https://github.com/fleetdm/confidential/issues/1006.

* Updated new section on optimizing conversions (#4831)

Changed heading from title to sentence case, and revised description with Mike's changes

* Update brand.md

All edits are recorded by line:
99 added “,” after “Usually”

Co-authored-by: Desmi-Dizney <99777687+Desmi-Dizney@users.noreply.github.com>
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Tim Kern 2022-03-28 16:52:39 -05:00 committed by GitHub
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@ -90,6 +90,16 @@ A browser compatibility check of [fleetdm.com](https://fleetdm.com/) should be c
- Document any issues in GitHub as a [bug report](https://github.com/fleetdm/fleet/issues/new?assignees=&labels=bug%2C%3Areproduce&template=bug-report.md&title=), and assign for fixing.
- If in doubt about anything regarding design or layout, please reach out to the Design team.
### How to make usability changes to the website
We want to make it as easy as possible to learn how to manage devices with Fleet. Anyone inside or outside the company can suggest changes to the website to improve ease of use and clarity.
To propose changes:
1. Decide what you want to change. A small change is the best place to start.
2. Wireframe the design. Usually, digital experience does this but anyone can contribute.
3. Present your change to the website DRI. They will approve it or suggest revisions.
4. Code the website change. Again, digital experience often does this but anyone can help.
5. Measure if the change made it easier to use. This can be tricky, but the growth team will have ideas on how to do this.
<meta name="maintainedBy" value="mike-j-thomas">